Building App’s Fit For The Future!
The group’s mobile apps for NET-A-PORTER, MR PORTER, and THE OUTNET were initially expensive to maintain, operating with fragmented structures, disparate components, and separate content management systems across brands. We restructured the delivery approach, consolidating teams into a unified, product-centric squad model and standardising processes. This transformation made the apps more efficient, reduced operational costs, and significantly improved speed to market. By integrating data-driven practices like A/B testing, we fostered a culture of experimentation, enabling rapid feature development and enhancing user experience across all platforms.
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Unified three separate mobile app teams into a cohesive, product-centric squad structure, improving collaboration and delivery efficiency.
Developed and implemented engaging, realistic product roadmaps for NET-A-PORTER, MR PORTER, and THE OUTNET mobile apps, aligning with business objectives.
Delivered critical app enhancements, including strategic initiatives like the integration of Apple Pay, to improve conversion rates and user experience.
Maintained seamless operations and timely communication during the COVID-19 pandemic, keeping customers informed across 50+ countries.
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Led delivery for the group’s Mobile Apps, reporting directly to the Head of Technology and overseeing all aspects of planning and execution.
Established and scaled distributed teams across global locations, maintaining delivery momentum while overcoming challenges such as time zone differences and varied working practices.
Provided line management and coaching for Delivery Managers within the mobile apps space, aligning their efforts with delivery frameworks and strategic goals.
Developed a robust delivery plan to prioritise and roll out key app features, ensuring alignment with stakeholder expectations and business objectives.
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Successfully restructured mobile app teams into product-centric squads, accelerating feature delivery and reducing operational costs.
Launched critical features, including Apple Pay, which had a measurable positive impact on app conversion rates and user engagement.
Delivered a seamless COVID-19 response, ensuring customers across 50+ countries were informed and supported during operational changes.
Maintained strong delivery momentum despite the challenges of distributed teams, enabling a faster time-to-market for key app updates.
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Team Unification: Overcoming initial resistance and aligning separate teams under a unified squad structure while maintaining productivity.
Distributed Team Management: Addressing communication and collaboration challenges associated with global, cross-functional teams.
Pandemic Response: Managing delivery priorities while coordinating an immediate response to the operational impacts of COVID-19.
Stakeholder Alignment: Balancing competing stakeholder priorities and gaining approval for strategic initiatives like Apple Pay implementation.