Delivered an innovative streaming platform offering live TV, on-demand content, and exclusive originals, positioning JOYN as a key competitor in the German media market.

Collaborated with ProSieben and Discovery to align the product vision with business goals and audience needs.

Developed a user-centric mobile app with a seamless experience, quickly gaining widespread adoption.

Established a culture of collaboration and continuous improvement, driving efficiency across all teams.

Led the delivery of the iOS mobile app, coordinating cross-functional teams to ensure seamless execution and rapid delivery.

Mentored and coached team members, including aspiring Scrum Masters and Product Owners, fostering self-sufficient, high-performing teams.

Actively contributed to the Agile Community of Practice, sharing insights and evolving working practices to improve delivery.

Managed the app’s release process, ensuring a smooth rollout and alignment across teams and departments.

Launched the iOS app, which reached number 1 on the German App Store shortly after release.

Enhanced team autonomy and morale by introducing fresh ceremonies and fostering a supportive team environment.

Played a pivotal role in establishing JOYN as a competitive media platform, meeting ambitious goals for user engagement and market penetration.

Delivered iterative improvements to the app post-launch, leveraging feedback and analytics to optimise features and performance.

Navigated the complexities of aligning stakeholders from two large corporations, ProSieben and Discovery, while maintaining the agility of a start-up.

Balanced rapid delivery timelines with the need to maintain high-quality standards for the app.

Overcame initial team alignment challenges by fostering a collaborative and adaptable culture.

Managed the demands of a high-profile launch, coordinating efforts across multiple teams under tight deadlines.